brand equity Posts

Brand Equity: What is Brand Equity and How to Measure It

Apr 19, 2023Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name?

Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name? According to statistics 60% of consumers would choose the trusted brand over a cheaper alternative. Purchasing decisions come from exposure to marketing messages, advertising, PR, and ‘social proof that ultimately […]