content Posts
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10 Content Ideas to Increase Social Media Engagement in 2022
The word “engagement” has become part of our daily routine in the digital world. If you want to reach the right audience for your business and build brand community, you need to know what motivates potential customers to take action. In addition, to become a successful social media user, you need to have a basic […]
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How to Develop Successful Content Marketing Strategy
Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]
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5 Steps to Write About Complex Subject in Simple Way
Surely everyone would like to write only about what you like and on ton topics in which you are a professional. It’s always a pleasure to write, read, and add to a portfolio. But the fate of a copywriter, bloggers, marketing managers is such that sometimes it is necessary to involve the reader with texts […]
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5 Fabulous Ideas for New Year’s Content
Before the holidays, most buyers are looking for ideas for gifts and surprises on social networks – Instagram, Pinterest, Facebook. 71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54. That same group makes 80% of US households’ buying decisions. They are harnessing […]
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CONTENT MATRIX: How to Come Up with Hundreds of Ideas
Are you sure that you are giving users the content they need? This content matrix will help you create content pillars around your target audience. And don’t feed your audience with the same type of information. What is a content matrix? A content matrix is a tool to help your company prioritize content production to […]
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Everything You Need to Know About Omnichannel
Omnichannel (multi-channel) is a continuous work with the application (website, store) on different devices. Can you imagine how cool it is, while shopping on a computer, to continue doing it on the way to work? A multi-channel strategy helps to retain customers, and the level of engagement increases by 3.5 times. Omnichannel is not only […]