Marketing Posts
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Brand Equity: What is Brand Equity and How to Measure It
Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name? According to statistics 60% of consumers would choose the trusted brand over a cheaper alternative. Purchasing decisions come from exposure to marketing messages, advertising, PR, and ‘social proof that ultimately […]
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8 Tips to Successfully Find Good Stock Images in 2022
Original photos and videos are fantastic, and they can instantly create an emotional response within the viewer. But not all brands can afford expensive production and many resources for filming, processing, and editing. In this case, stock photos and videos can help you. Stock sites work on the principle of searching through Google images, but […]
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Email Marketing: How to Build a Database and Write an Email That Gets Opened Now
Did you know there are 3x more email accounts than Facebook & Twitter accounts? Or that you are 6x more likely to get a click-through from email than on Twitter? Email marketing is not a new tool, but it is only becoming more popular every year. According to Statista forecasts that up to 4.5 billion users […]
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10 Content Ideas to Increase Social Media Engagement in 2022
The word “engagement” has become part of our daily routine in the digital world. If you want to reach the right audience for your business and build brand community, you need to know what motivates potential customers to take action. In addition, to become a successful social media user, you need to have a basic […]
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Jobs to Be Done. An innovative framework to identify your customers’ needs
You can create a fancy electric vehicle with all-wheel drive and AI – but it’s not enough to sell. Instead, you have to dig deeper and shift the focus from the product to the consumer. The Jobs To Be Done concept handles this. Let’s figure out how it works to prevent the creation of unnecessary […]
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How to Open an Online Store in Five Simple Steps
According to statistics, e-commerce sales are predicted to hit $6.5 trillion by 2023. Based on those data points, digital commerce has a great and growing opportunity, especially now when the world is increasingly moving online. In this article, Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a […]
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2021 Instagram Hashtag Guide: Do Hashtags Work?
In 2021, with 1.16 billion Instagram accounts fighting for attention, it’s becoming more challenging to grab user’s attention. However, there are plenty of ways to boost your Instagram presence, and Instagram hashtags are one of them. But much of what people have come to believe about hashtags and how the Instagram algorithm works is wrong. […]
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Sweetcode Lab: The Email Marketing Process Chain
Email marketing is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. Our team knows how to convert prospects into customers and turn one-time buyers into loyal, raving fans using email marketing. And today, we want to share […]
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AARRR Framework – How to Define will Your Project Success or Not
Sweetcode Lab already has 4 in-house projects, so more than anyone else knows that launching your product is difficult. And even harder it is making sure it is continuously able to retain and attract new clients. In this article, we want to tell you about measuring a product’s growth to make sure it’s on the […]
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Should You Hire Marketing Agency or Marketing Person In 2021?
We guess you already heard that if you want to drive revenue to the next level, you need to invest in marketing to attract new customers and raise brand awareness. So far, so obvious. Right? But the question is should you hire a marketing team, do your own marketing or work with a marketing agency? […]
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Rethink Everything! Top Digital Marketing Tactics for 2021―Revealed
If you had all the time in the world to ramp up your digital marketing, what would you do? Perhaps you would pursue advanced social media training or keep experimenting till you get it right. Maybe you would read marketing reports from the top industry experts to get started with the right perspective. To save […]
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How to Develop Successful Content Marketing Strategy
Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]
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Visual Identity. Everything About This Essential Aspect of Your Branding
Guys, do you remember the beauty salon logo? Or a supermarket logo near your home? What about the Nike or Coca-Cola logo? Yes, this results from the professional work with the brand and identity that made it possible to achieve recognition. But first of all, what is Brand Visual Identity? Brand visual identity is a […]
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Non-Standard Ways to Identify the Right Target Audience for Your Business
You can’t afford to target everyone, and even if you could, it would be a bad idea. The rules are simple: There are two types of advertising: good and bad. What is the difference? People believe in good ads, and they just watch bad ads. To feel something for an advertisement, a person must recognize […]
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5 Fabulous Ideas for New Year’s Content
Before the holidays, most buyers are looking for ideas for gifts and surprises on social networks – Instagram, Pinterest, Facebook. 71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54. That same group makes 80% of US households’ buying decisions. They are harnessing […]
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Brand’s Online Appearance. Importance to Your Success
We have already dealt with Branding and Brand Identity in our blog. Today we will dive into this topic. So what is a Brand ‘Online Appearance, and why is it so crucial for your success? For the success of your brand, appearance is paramount. And Sweetcode Lab also is continuing to steadily expand our online […]
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CONTENT MATRIX: How to Come Up with Hundreds of Ideas
Are you sure that you are giving users the content they need? This content matrix will help you create content pillars around your target audience. And don’t feed your audience with the same type of information. What is a content matrix? A content matrix is a tool to help your company prioritize content production to […]
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Branding vs. Brand Identity: What’s The Difference?
Today, we will tell you how branding and brand identity differ. We are telling you right now. These are not synonyms at all. We explain how one differs from the other. Lesson 1. What is Branding? Branding – is the management of a brand’s meaning. The company’s mission and values. Tone of the voice – […]
