business Posts
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Brand Equity: What is Brand Equity and How to Measure It
Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name? According to statistics 60% of consumers would choose the trusted brand over a cheaper alternative. Purchasing decisions come from exposure to marketing messages, advertising, PR, and ‘social proof that ultimately […]
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Business Transformation: Action Plan to Get Your Business Back on Track
As a business owner, even if you are used to the good old tools and principles, your business needs to change over time and adapt to the ever-evolving market and technology. For example, if a business is experiencing stagnant growth, declining profits, increased competition, or outdated technology, it may signify that a transformation is necessary. […]
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Outsourcing & Outstaffing in 2023: Benefits, Myths and Study Finds
Global changes, such as the Covid-19 pandemic and technological progress, have significantly impacted the world’s technological landscape. So the IT industry, in general, and especially outsourcing and outstuffing software providers, constantly monitor and respond to these changes, and our company it’s not an exception. Accordingly, the satisfaction of companies from cooperation is growing, which generates […]
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7 Toxic Thoughts That Hinder Your Success
Often, the only barrier that prevents us from becoming successful is our mind. Of course, it’s normal to have thoughts of doubt and go through moments of anxiety. However, it’s crucial to start controlling our thoughts proactively instead of letting them run wild if we want to improve our quality of life, achieve our goals […]
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How to Come Up With a Catchy Business Name That People Will Remember
Developing a business name is like a scrabble game, but the process is much more fun and challenging. Because coming up with a business name is one of the essential steps in starting a business. Finally, your brand will be recognized and remembered by its name. A great and effective name can boost your company, […]
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How to Build an Relaxation App That Helps People Sleep Better
Everyone deals with stress, and it is a normal part of life. But when you constantly react to stressful situations, the effects can threaten your inner peace and healthy sleep. Thankfully, global mental health awareness is evolving, and increasingly more people strive to rid themselves of constant stress and anxiety. Our team is no exception. […]
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5 Pro Tips for Finding a Good Idea for a Startup
It’s great if a brilliant startup idea hits you in the middle of the night or while you’re standing in line. But is your idea good enough to become successful and change people’s lives? We will tell you how to find a promising idea in this article. What do you know about startups? There is […]
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Jobs to Be Done. An innovative framework to identify your customers’ needs
You can create a fancy electric vehicle with all-wheel drive and AI – but it’s not enough to sell. Instead, you have to dig deeper and shift the focus from the product to the consumer. The Jobs To Be Done concept handles this. Let’s figure out how it works to prevent the creation of unnecessary […]
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How to Open an Online Store in Five Simple Steps
According to statistics, e-commerce sales are predicted to hit $6.5 trillion by 2023. Based on those data points, digital commerce has a great and growing opportunity, especially now when the world is increasingly moving online. In this article, Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a […]
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Express Logo Design. How do we do this?
For Sweetcode Lab, the word Logo Design should always mean a unique logo design. It’s a part of corporate identity that is uniquely crafted for your business or personal brand. It communicates your brand’s value and professional quality. So we asked ourselves – How can we improve the logo design service? Make it an affordable […]
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How the Project Estimation Looks From the Inside
Working on any project requires detailed planning when it comes to estimated costs and timelines. Both should be established from the beginning to ensure that the project will succeed and be completely satisfying for the client and agency. During the work of our agency Sweetcode Lab has finished over 50 design and development projects. And […]
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3 Techniques That will Supercharge Your Creativity
Good ideas don’t just happen. To come up with new ideas, you need relevant knowledge, experience, and inspiration. However, there are techniques that you can use to develop your creativity. For you, we have chosen methods: Design – Thinking, HOW-NOW-WOW, and Six Thinking Hats, which will help turn on your creative thinking. Design – Thinking […]
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AARRR Framework – How to Define will Your Project Success or Not
Sweetcode Lab already has 4 in-house projects, so more than anyone else knows that launching your product is difficult. And even harder it is making sure it is continuously able to retain and attract new clients. In this article, we want to tell you about measuring a product’s growth to make sure it’s on the […]
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Should You Hire Marketing Agency or Marketing Person In 2021?
We guess you already heard that if you want to drive revenue to the next level, you need to invest in marketing to attract new customers and raise brand awareness. So far, so obvious. Right? But the question is should you hire a marketing team, do your own marketing or work with a marketing agency? […]
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Rethink Everything! Top Digital Marketing Tactics for 2021―Revealed
If you had all the time in the world to ramp up your digital marketing, what would you do? Perhaps you would pursue advanced social media training or keep experimenting till you get it right. Maybe you would read marketing reports from the top industry experts to get started with the right perspective. To save […]
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How to Develop Successful Content Marketing Strategy
Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]
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The Key Advantages of Having Project Manager for Client
If you’ve never worked with project managers before, you can think something like, “can’t we just brief the team doing the work and manage them ourselves? But that would be a mistake. To begin with, who is a Project Manager? The project manager is the head of the project, which controls everything. The manager leads […]
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Design & Development Agency Vs. Freelancer: How to Make the Right Choice
Our team knows that finding the right partner for your work is conceivably the most critical and challenging part of the entire process. This article will objectively present the pros and cons of working with agencies vs. freelancers in the development or design solutions. So that the next time you need professional help, you know […]
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What is Website Audit and Why is It Important for Your Business
Look, you launched a website with a great design, focused on user experience, intuitive navigation, and superintelligence in the support chat, but there are still no sales. Or there aren’t as many sales as you’d expect. Common situation? Think of your site as a complex machine that needs regular website maintenance and website update to […]
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Brand’s Online Appearance. Importance to Your Success
We have already dealt with Branding and Brand Identity in our blog. Today we will dive into this topic. So what is a Brand ‘Online Appearance, and why is it so crucial for your success? For the success of your brand, appearance is paramount. And Sweetcode Lab also is continuing to steadily expand our online […]
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5 Ways Website Redesign Can Benefit Your Business
We have already dealt with a Website Redesign on our Instagram and figured out why your website needs a redesign. Today we will delve into the importance of your website’s high-quality and attractive design and how it can benefit your business. According to Blog Red, two out of three people prefer to browse through a stylish […]
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Think Twice: 7 Ways To Test The Effectiveness Of Any Idea
Every business venture starts with an idea. But why one idea became successful and viral while others are forgotten in a week? Let’s figure out what principles to follow to keep your vision in people’s minds. We hope that these principles will allow you not only to gain concrete insight into whether current customers will […]
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What Is a UX Audit and Why Your Business Need One
Have you ever faced problems like data indicates that traffic has declined? Doesn’t a new website perform as expected? Do the web pages rank well, but conversions are low? Think about that – maybe you should contact a professional UX designer. It can be merely part of problems that you could face neglecting UX Audit. […]
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Designers and Developers. Make Them Work More Efficiently
You may often encounter the fact that there are small (and sometimes large) bugs on some sites or applications. Of course, sometimes this is a developer’s mistake, sometimes a designer’s mistake, but it happens that these guys did not understand each other sometimes. How to make designers and developers work more organized? Well, here are […]
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Restaurant Business and Changes in Consumer Behavior
Change in consumer behavior related to the restaurant business. Consumer behavior has changed due to the pandemic. It applies to absolutely any activity area, starting with the sale of cars and ending with the purchase in a regular store. Almost everyone tries to stay at home if possible. Of course, after quitting quarantine, people will […]
