Posts
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Brand Equity: What is Brand Equity and How to Measure It
Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name? According to statistics 60% of consumers would choose the trusted brand over a cheaper alternative. Purchasing decisions come from exposure to marketing messages, advertising, PR, and ‘social proof that ultimately […]
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Business Transformation: Action Plan to Get Your Business Back on Track
As a business owner, even if you are used to the good old tools and principles, your business needs to change over time and adapt to the ever-evolving market and technology. For example, if a business is experiencing stagnant growth, declining profits, increased competition, or outdated technology, it may signify that a transformation is necessary. […]
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Mobile UX: 10 Best Practices That Will Help You Improve App User Experience
We live in a digital world, and the number of mobile app downloads worldwide has constantly been increasing from 2016 onward, surpassing 200 billion in 2019. In the most recently measured year, consumers downloaded 255 billion mobile apps to their connected devices, up by more than 80 percent from 140.7 billion app downloads in 2016. […]
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UX Audit: Complete Guide to Improving Your Product’s User Experience
Any business that has an app or website might need occasional tweaking, including keeping a close eye on the conversion rate. First, ask yourself – are your interface, software, and content achieving goals? How easy can your visitors find the content? Are they converting? You are not the only one meeting these challenges. Every business […]
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Outsourcing & Outstaffing in 2023: Benefits, Myths and Study Finds
Global changes, such as the Covid-19 pandemic and technological progress, have significantly impacted the world’s technological landscape. So the IT industry, in general, and especially outsourcing and outstuffing software providers, constantly monitor and respond to these changes, and our company it’s not an exception. Accordingly, the satisfaction of companies from cooperation is growing, which generates […]
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7 Toxic Thoughts That Hinder Your Success
Often, the only barrier that prevents us from becoming successful is our mind. Of course, it’s normal to have thoughts of doubt and go through moments of anxiety. However, it’s crucial to start controlling our thoughts proactively instead of letting them run wild if we want to improve our quality of life, achieve our goals […]
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Rebranding: 6 Main Reasons to Update Your Business
Quality branding is a long process that includes several steps – company and market analysis, competitors and audience research, brand platform development, unique brand name, logo design, and corporate identity. However, this is the only way to create a consistent brand image that will interact with your audience and partners, increasing brand awareness and revenue. […]
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3 Ways to Optimize Images For Web Without Losing Quality
Images are one of the things that make your site attractive to users. But images also can slow down page loading. And Google, like any other search network, hates slow sites. A widely quoted study by the Aberdeen Group found that “A 1-second delay in page load time equals 11% fewer page views, a 16% […]
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How to Come Up With a Catchy Business Name That People Will Remember
Developing a business name is like a scrabble game, but the process is much more fun and challenging. Because coming up with a business name is one of the essential steps in starting a business. Finally, your brand will be recognized and remembered by its name. A great and effective name can boost your company, […]
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Top 10 Logo Design Trends For 2022
We see many different logo design trends fall in and out of fashion every year. And now, as we are halfway through the year, our team wants to show top logo trends for 2022 using examples of our portfolio that can inspire you. Your logo is often the first recognizable element of your brand or business […]
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How to Build an Relaxation App That Helps People Sleep Better
Everyone deals with stress, and it is a normal part of life. But when you constantly react to stressful situations, the effects can threaten your inner peace and healthy sleep. Thankfully, global mental health awareness is evolving, and increasingly more people strive to rid themselves of constant stress and anxiety. Our team is no exception. […]
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5 Pro Tips for Finding a Good Idea for a Startup
It’s great if a brilliant startup idea hits you in the middle of the night or while you’re standing in line. But is your idea good enough to become successful and change people’s lives? We will tell you how to find a promising idea in this article. What do you know about startups? There is […]
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4 Relaxation Techniques to Reduce Stress and Anxiety
We all face stressful situations throughout our lives, sometimes from minor annoyances like traffic jams or bad coffee to more serious worries, such as a quarrel with a loved one or health Issues. And even our work sometimes is not an exception. We at Sweetcode Lab care about the health of our team, so we […]
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8 Tips to Successfully Find Good Stock Images in 2022
Original photos and videos are fantastic, and they can instantly create an emotional response within the viewer. But not all brands can afford expensive production and many resources for filming, processing, and editing. In this case, stock photos and videos can help you. Stock sites work on the principle of searching through Google images, but […]
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Email Marketing: How to Build a Database and Write an Email That Gets Opened Now
Did you know there are 3x more email accounts than Facebook & Twitter accounts? Or that you are 6x more likely to get a click-through from email than on Twitter? Email marketing is not a new tool, but it is only becoming more popular every year. According to Statista forecasts that up to 4.5 billion users […]
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Your brand: How to Choose Perfect Logo Colors?
If you’ve decided to start your own business or are launching a new startup, understanding the impact of color on consumer behavior will help your brand succeed. And the importance has been proven by many brands. Think about it, we associate famous brands with their logo color. For instance, when we think about Twitter, we […]
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What Is Fake News, and How Can You Identify It?
Fake news can sometimes very closely mimic real news. And unfortunately, fake news spreads faster than facts, whether it’s the Russia-Ukraine war, COVID-19, climate change, or breaking celebrity news. Especially now in 2022, when all media is filled with different information. What Is Fake News? There are two kinds: News that aren’t true. These are […]
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10 Lessons to Help You Build a Successful Creative Career
Pursuing a creative career is not easy. And our creative team had learned that when it comes to leading a successful creative career, details matter. Whether you’re just starting or already have experience and struggling to push forward, in this article, we share the biggest lessons we’ve learned to help you navigate your journey as […]
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10 Content Ideas to Increase Social Media Engagement in 2022
The word “engagement” has become part of our daily routine in the digital world. If you want to reach the right audience for your business and build brand community, you need to know what motivates potential customers to take action. In addition, to become a successful social media user, you need to have a basic […]
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4 Mobile App Design Trends for 2022 That You Should Catch Up
Like fashion trends, mobile app design trends never stay the same. But, of course, just like 20-x style is coming back in fashion, so apps might still borrow design styles from the past but don’t forget that they are giving it a modern twist. Especially when we see a lot of new mobile apps being […]
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Jobs to Be Done. An innovative framework to identify your customers’ needs
You can create a fancy electric vehicle with all-wheel drive and AI – but it’s not enough to sell. Instead, you have to dig deeper and shift the focus from the product to the consumer. The Jobs To Be Done concept handles this. Let’s figure out how it works to prevent the creation of unnecessary […]
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How to Open an Online Store in Five Simple Steps
According to statistics, e-commerce sales are predicted to hit $6.5 trillion by 2023. Based on those data points, digital commerce has a great and growing opportunity, especially now when the world is increasingly moving online. In this article, Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a […]
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5 Graphic Design Trends That Will Be on Top in 2022
The fantastic thing about graphic design trends is that each year arrives with the opportunity for a reset. Thanks to good graphics, brands can attract the audience using mixed images, fonts, and shapes. However, the most critical point in the graphic design world is to realize that there are changes in time, and you need […]
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2021 Instagram Hashtag Guide: Do Hashtags Work?
In 2021, with 1.16 billion Instagram accounts fighting for attention, it’s becoming more challenging to grab user’s attention. However, there are plenty of ways to boost your Instagram presence, and Instagram hashtags are one of them. But much of what people have come to believe about hashtags and how the Instagram algorithm works is wrong. […]
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Express Logo Design. How do we do this?
For Sweetcode Lab, the word Logo Design should always mean a unique logo design. It’s a part of corporate identity that is uniquely crafted for your business or personal brand. It communicates your brand’s value and professional quality. So we asked ourselves – How can we improve the logo design service? Make it an affordable […]
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5 Tips for Building Successful Client Relationships
The success of an agency hinges largely on strong client relationships. At Sweetcode Lab, we always aim to become a trusted partner of our clients. Without clients—especially those who return to hire us again and again— our agency would be non-existent. But sure, it took us some time to find elements of a successful client-agency […]
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How the Project Estimation Looks From the Inside
Working on any project requires detailed planning when it comes to estimated costs and timelines. Both should be established from the beginning to ensure that the project will succeed and be completely satisfying for the client and agency. During the work of our agency Sweetcode Lab has finished over 50 design and development projects. And […]
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3 Techniques That will Supercharge Your Creativity
Good ideas don’t just happen. To come up with new ideas, you need relevant knowledge, experience, and inspiration. However, there are techniques that you can use to develop your creativity. For you, we have chosen methods: Design – Thinking, HOW-NOW-WOW, and Six Thinking Hats, which will help turn on your creative thinking. Design – Thinking […]
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Sweetcode Lab: The Email Marketing Process Chain
Email marketing is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. Our team knows how to convert prospects into customers and turn one-time buyers into loyal, raving fans using email marketing. And today, we want to share […]
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A Complete Guide to Great Website Navigation
Little things make a big difference. And your website navigation is a great example. Because your brand must have an easy-to-use and smart design, and the first step is creating intelligent website navigation. This article will look at some key aspects that we have learned from designing our website navigation over the years and share […]
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9 Figma Plugins
Figma is the best tool for UX design, and in this article, we outline some of the best plugins for designers. Hoping this article could speed up your workflow and potentially avoid the hassle. Let you have more time for design, and plugins take over the routine. And, sure, all these plugins are free. Let’s […]
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AARRR Framework – How to Define will Your Project Success or Not
Sweetcode Lab already has 4 in-house projects, so more than anyone else knows that launching your product is difficult. And even harder it is making sure it is continuously able to retain and attract new clients. In this article, we want to tell you about measuring a product’s growth to make sure it’s on the […]
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Should You Hire Marketing Agency or Marketing Person In 2021?
We guess you already heard that if you want to drive revenue to the next level, you need to invest in marketing to attract new customers and raise brand awareness. So far, so obvious. Right? But the question is should you hire a marketing team, do your own marketing or work with a marketing agency? […]
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Rethink Everything! Top Digital Marketing Tactics for 2021―Revealed
If you had all the time in the world to ramp up your digital marketing, what would you do? Perhaps you would pursue advanced social media training or keep experimenting till you get it right. Maybe you would read marketing reports from the top industry experts to get started with the right perspective. To save […]
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How to Develop Successful Content Marketing Strategy
Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]
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Visual Identity. Everything About This Essential Aspect of Your Branding
Guys, do you remember the beauty salon logo? Or a supermarket logo near your home? What about the Nike or Coca-Cola logo? Yes, this results from the professional work with the brand and identity that made it possible to achieve recognition. But first of all, what is Brand Visual Identity? Brand visual identity is a […]
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8 Figma Plugins
Figma is rapidly becoming one of the most versatile apps for UI and UX designers. But, up until around a year ago, Figma was at a disadvantage against a tool such as Sketch. Why? Because of Plugins. Today, we look at some useful plugins you can use to create your workflows and design systems. And, […]
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Non-Standard Ways to Identify the Right Target Audience for Your Business
You can’t afford to target everyone, and even if you could, it would be a bad idea. The rules are simple: There are two types of advertising: good and bad. What is the difference? People believe in good ads, and they just watch bad ads. To feel something for an advertisement, a person must recognize […]
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The Key Advantages of Having Project Manager for Client
If you’ve never worked with project managers before, you can think something like, “can’t we just brief the team doing the work and manage them ourselves? But that would be a mistake. To begin with, who is a Project Manager? The project manager is the head of the project, which controls everything. The manager leads […]
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5 Steps to Write About Complex Subject in Simple Way
Surely everyone would like to write only about what you like and on ton topics in which you are a professional. It’s always a pleasure to write, read, and add to a portfolio. But the fate of a copywriter, bloggers, marketing managers is such that sometimes it is necessary to involve the reader with texts […]
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